The art of paper samples
October 05 2012 09:18
Choosing the right paper stock for a print job is no simple matter. Not only does one have to consider the weight, finish and all those other potential minefields, but one also has to plough through a myriad of endless paper samples. It is the task equivalent of finding the perfect skirt in Topshop at Oxford Circus – you know it’s there somewhere, but you’re going to need Kendal Mint Cake in your handbag to sustain your energy levels during the search.
So, when a sample book lands on your desk which looks, frankly, so sexy you could keep it in your underwear drawer, well we think it deserves to be shouted about. Designed by SEA for Fedrigoni, this the most delicious, die-cut masterpiece. Understated outside, bold and beautiful inside. Such a simple design but the complex production has been executed perfectly.
In amongst a mass of competitors – it certainly stands out from the crowd. So much so that from this day forward, whenever we need a coloured stock, we will instantly reach for the Sirio sample book. No Kendal Mint Cake required.
I owe Bickham Script Pro an apology. For years now, I have always associated the fancy little font with glossy womens’ magazines, painfully twee greetings...
Saving the planet: 1 mile at a time.
This ugly little creation is a G-wiz. Launched by Reva in 2003 it's powered by electricity and therefore has absolutely no harmful emissions. Brilliant in...
I have always had a love hate relationship with packaging. When my brother and I were young, we were always more interested in the boxes...