Client: Thomson Reuters Foreign Exchange Trading
Project: HIHI FRDS: Global Awareness Campaign
Thomson Reuters approached us to create a global marketing campaign for their Foreign Exchange trading products. This was not only a design project; it was a strategic one too.
‘HIHI FRDS’ is the open introduction from one trader to another in their globally recognised trader short hand. By adopting this ‘language’ the sales teams demonstrated that they were fluent in the international language of FX traders.
This campaign included:
– Global Strategy Creation
– Audience Identification
– Message Proposition &
Copywriting
– Sales Toolkits
– Campaign Microsite
– Online Sports Competitions
– HTML Email Design
– Online Video Presentations
– PowerPoint Templates
– Print & Online Advertising
– Branded Giveaways
