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Client: Reuters

Project: London 2012
– One Year to Go

An exclusive evening with Sebastian Coe marked the one year countdown to London 2012. Our role was to help the world’s largest news agency promote their unrivalled coverage of the upcoming Olympics Games to both their clients and global journalists who attended the event. A pocket size concertina brochure fitted neatly inside a VIP wallet, complete with a Reuters lanyard created the idea of an ‘Access All Areas’ pass. 

A signature from Lord Coe gave each brochure an official seal of approval and meant that not one of these brochures was left behind after the event!