Reuters Developer5 Campaign
‘Twas the night before Christmas... and we were in Canary Wharf being briefed on a direct mail campaign due to be launched in January 2007. Our challenge was to generate intrigue within the developer community. Working within the Reuters guidelines we created the Developer5 campaign as a vehicle to communicate the project’s five core messages.
We conceptualized, branded and packaged a brochure, CD Rom, mousemat and optical mouse. This pack contains the tools enabling developers to write award-winning software applications. The pack itself is designed to be delivered flat and can be constructed very easily. No glue needed!!